Origins Brazil® is a network that promotes sustainable businesses in the Amazon in priority conservation areas, with guarantee of origin, transparency, traceability of the value chain and promotion of ethical trade."
Environmental conservation and income generation for local communities. The collective brand "GOSTO DA AMAZÔNIA" is born from this harmonious combination, with the strategy of promoting the joint marketing of wild managed pirarucu. The goal is to develop the main values practiced by the institutions involved in this process: the preservation of nature, fair and transparent trade and sustainable local and social economic development.
The Seal identifies the origin and provides the characteristics of family farming products, with the purpose of strengthening the social and productive identities of the various segments of family farming before consumers and the general public. To enable the traceability of the origin of the products, the Seal is identified with a specific image, a QR code and a serial number.